Baskin-Robbins

About the Company

About the Company: Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty shops, founded in 1945 by Burt Baskin and Irv Robbins. With a legacy of over seven decades, the brand is synonymous with innovation, fun, and quality in frozen desserts. Its signature “31 Flavors” concept celebrates the idea of offering customers a different flavor for each day of the month, inspiring delight and exploration. Baskin-Robbins operates in over 50 countries, serving millions of customers through its extensive menu of ice cream flavors, beverages, cakes, and frozen treats.

Vision

To inspire moments of happiness and togetherness through every scoop of ice cream.
Baskin-Robbins envisions becoming the global leader in frozen desserts by continuously innovating, delighting customers, and fostering a sustainable and positive impact on communities.

Mission

Delivering smiles through innovation, quality, and service excellence.
Baskin-Robbins aims to create memorable experiences for its customers by offering diverse, high-quality products in a welcoming environment.

Core Values

1. Innovation: Constantly creating new flavors and treats to excite and surprise customers.
2. Quality: Upholding the highest standards in product ingredients, preparation, and customer service.
3. Fun & Joy: Fostering happiness and fun through every interaction and scoop.
4. Customer Focus: Putting customers at the heart of everything to ensure an exceptional experience.
5. Sustainability: Taking responsible actions to minimize environmental impact and support global sustainability efforts.
6. Community Engagement: Giving back to communities and fostering inclusivity and togetherness.

Key Features of Baskin-Robbins

• 31 Flavors Philosophy: Encouraging customers to try a new flavor every day of the month.
• Global Presence: Over 8,000 locations worldwide, adapting flavors to cater to local tastes and preferences.
• Custom Creations: Offering customizable ice cream cakes and personalized desserts for celebrations.
• Commitment to Innovation: Regularly introducing new and seasonal flavors, blending traditional and bold ingredients.
• Sustainability Initiatives: Actively working on reducing waste, using eco-friendly packaging, and sourcing ingredients responsibly.

Baskin-Robbins’ Pledge

Baskin-Robbins pledges to create moments of joy for every customer through an exceptional ice cream experience while maintaining a commitment to community, sustainability, and innovation. It’s not just about ice cream; it’s about building connections, celebrating special occasions, and making life’s everyday moments extraordinary.

Baskin-Robbins’ corporate headquarters are located at 130 Royall Street, Canton, Massachusetts, USA.

This facility is shared with its sibling brand, Dunkin’.